Product Description
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Belvedere Vodka announces the second year of its partnership
with (RED) and unveils its new bottle design for the BELVEDERE
(PRODUCT)REDTM Special Edition Bottle to raise proceeds for the
Global Fund, among the world’s leading financier of programs to
fight HIV/AIDS in Africa.
The new 2012 (BELVEDERE)RED Special Edition bottle, developed by
Polish design firm Dekorglass, unifies the innovative packaging
by Belvedere Vodka and iconic (RED) hue; resulting in
eye-catching semitransparent metallic bottle. 50% of profits from
the global sale of the (BELVEDERE)RED Special Edition bottle will
contribute to the Global Fund.
The (BELVEDERE)RED Special Edition bottle delivers a clear,
succinct message: Buy (BELVEDERE)RED, Save Lives, making it this
year’s perfect holiday gift. It’s still the same naturally
smooth, unadulterated Belvedere vodka within the bottle but help
the fight to eliminate HIV/AIDS through a simple purchase of
(BELVEDERE)RED.
An exciting program of events will be unveiled throughout the
year to incentivize more consumers to support (BELVEDERE)RED
including in-store activations, special global events to raise
further awareness for the Global Fund, (BELVEDERE) RED Nights Out
to support World AIDS Day and new, exciting digital content.
In 2011 alone, contributions from the sales of (BELVEDERE)RED
provided more than two million days of life-saving HIV/AIDS
medicine, help provide 5,000 people with life-saving HIV/AIDS
medicine for one year and provided support for more than 3,800
HIV-positive women to access HIV during pregnancy and
feeding, helping to ensure the birth of a y,
HIV-negative child.
Charles Gibb, President of Belvedere Vodka, says, “Our passion
for philanthropy led to the creation of (BELVEDERE)RED last year
and our commitment to helping (RED) and the global
community achieve the first AIDS-free generation by 2015 has not
waivered since. The new bottle design is symbolic of our
dedication to (RED) and a sign to our audience that we,
collectively as a global community, can put an end to
mother-to-child transmission of this deadly disease but only with
their support.”
WHAT IS (RED)™ ?
(RED) was founded in 2006 by Bono and Bobby Shriver to engage
businesses and consumers in the fight against AIDS.
(RED) partners with the world’s most iconic brands who contribute
up to 50% of profits from (RED) branded goods and services to the
Global Fund. (RED) Proud Partners include: Apple, Starbucks,
Converse, The Coca-Cola Company, Beats by Dr. Dre, Belvedere,
Bugaboo, Claro, Nike, Penfolds, SAP, Telcel and American Express
(UK only). (RED) Special Edition partners include: Shazam, Girl
Skateboards, Mophie, FEED, Nanda Home, Solange Azagury-Partridge,
Bottletop, Tourneau and TOUS.
To date, (RED) has generated over $190 million for the Global
Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS
grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland and
Zambia. 100 percent of that money goes to work on the ground – no
overhead is taken. Global Fund grants that (RED) supports have
impacted more than 14 million people with prevention, ,
counseling, HIV testing and care services.
Legal Discler
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Vente interdite aux mineurs. L'abus d'alcool est dangereux pour
la santé. A consommer avec moderation
- A Special Edition to raise proceeds for the Global Fund, among the world’s leading financier of programs to fight HIV/AIDS in Africa..
- 50% of profits from the global sale of the BELVEDERE RED Special Edition bottle will contribute to the Global Fund..
- Unflavoured with natural light vanilla notes swaying between sweet and savory, with a hint of white pepper and spice.