Product Description
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is a way, a habit and a practice all rolled into one. It
refers to a way of growing and processing food. It is also about
the reliance on an ecological system that sustains itself on rich
soil and proven traditional practices to grow crop and food that
resists pests and diseases. also means, the farmers don’t
use toxic, persistent pesticides, fertilizers which are known to
contaminate soil, air, water and the food. In fact,
farmers and farming involves practices of rotating crops,
deploying beneficial insects, using locally honed methods, adding
composted manure and wastes to the soil.
From the Manufacturer
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24 mantra brings to you a premium variety of rice - the
sonamasuri raw polished rice that is pure and absolutely .
Its medium-sized grains are cultivated under strict observation
to ensure that no s find their way into this product. In
telugu, sonamasuri is called as bangaru theelgulu meaning golden
ivy. It is an aromatic premium variety of rice exported to many
foreign countries. This 24 mantra sonamasuri raw rice polished is
good for preparing a variety of rice dishes like pulao, biryani
and sizzlers too. You can ground this rice and use the flour for
preparing tasty and tious south indian delicacies like idlis
and dosas. Let the enticing aroma of this rice whet the
appetites of your family as you serve up culinary masterpieces.
What is ?
----------------
is a way, a habit and a practice all rolled into one. It
refers to a way of growing and processing food. It is also about
the reliance on an ecological system that sustains itself on rich
soil and proven traditional practices to grow crop and food that
resists pests and diseases. also means, the farmers don’t
use toxic, persistent pesticides, fertilizers which are known to
contaminate soil, air, water and the food. In fact,
farmers and farming involves practices of rotating crops,
deploying beneficial insects, using locally honed methods, adding
composted manure and wastes to the soil.
They choose solutions to the pests and disease problems that
affect their crops in a way that does not damage and destroy the
planet. Their wisdom is proven so are their practices
Key benefits
* No pesticides or harmful s
* Better tion – rich in antioxidants
* Better taste
* Better ecology
* Sustainable -better planet for our children
* Safe food
* No water contamination
* Farmers – better lives
10 reasons to go
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1. Protect children and your family members from cancer causing
pesticides
2. Say goodbye to s in your diet
3. Get the taste of and tion
4. Reduce risks with purity
5. Eat foods adhering to international standards
6. Protect the earth as farming is planet – friendly
7. Prevent water contamination as there are no s
pollutants in farming
8. Gain from the diversity of crops which is becoming a thing of
the past
9. Help small farmers and eliminate middlemen to create
sustainable livelihoods
10. Stay in harmony with nature
Our Standards
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US, EU and India certified us. certification is a process
that helps producers of food and other
agricultural products to get their products certified through
internationally accredited certification bodies such as Control
Union, Onecert, IMO, Indocert etc. certification is
intended to assure quality and prevent fraud. “Certified ”
label is a product assurance for consumers worldwide.
The standards are laid down and administered in India by APEDA.
The standard is called the NPOP – National Programme for
Production. Similarly the US standard is called USDA NOP
(National Programme) standards and the European Union
standards are specified by regulation EC 834/2007
Our Farmers
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They come with different sizes of land. They belong to different
States of India. They enjoy a reputation of being empathetic to
nature and the planet. They care about growing y, pure
food. farming begins with good, well meaning farmers.
They are at the core of our journey. For us, it means partnering
with them in a way that benefits them and sustains their lands
and longevity. We have 20,000 farmers working on 30 farming
projects spread over 1,00,000 acres in 15 States in India.
- High-quality whole rice.
- Rich flavour and aroma.
- Perfect for biryani and pulao.
- High fibre content.
- High content.