Strategy s: Converting Intangible Assets into Tangible Outcomes Hardcover – 1 Feb 2004

Synopsis -------- "Strategy s" takes readers to the next level of precision in strategy implementation. "Strategy s" introduces a new tool that has evolved from Robert Kan and David Norton's ongoing research with hundreds of Balanced Scorecard adopters across the globe, and its premise is simple: if you can visually your strategy, the people within your organization will better understand it and therefore be better able to execute it effectively. It offers a visual cause-and-effect explanation of what's working and what doesn't in a way that everyone in the company can understand. It helps get the entire organization involved in strategy. From the Back Cover ------------------- More than a decade ago, Robert S. Kan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action. Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool - the "strategy "- that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible. Kan and Norton argue that the most critical aspect of strategy-implementing it in a way that ensures sustained value creation-depends on managing four key internal processes: * operations * customer relationships * innovation * regulatory * social processes. The authors show how companies can use strategy s to link those processes to desired outcomes; evaluate, measure, and improve the processes most critical to success; and target investments in human, informational, and organizational capital. Providing a visual epiphany for executives everywhere who can't figure out why their strategy isn't working, Strategy s is a blueprint any organization can follow to align processes, people, and information technology for superior performance.

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